Ad Fraud: Myths Vs. Facts Every Marketer Should Know

In today’s digital-first world, ad fraud has evolved into a sophisticated, silent killer of marketing ROI. Despite growing awareness, many marketers still rely on outdated assumptions, leaving their campaigns exposed to invalid traffic, click fraud, and programmatic ad fraud. Our infographic, “Ad Fraud: Myths vs. Facts Every Marketer Should Know,” breaks down the most common misconceptions surrounding ad fraud and delivers clear, evidence-backed insights to help brands protect their ad investments. From trusting publisher reports at face value to assuming OEM platforms are immune to fraud, this visual guide uncovers the real vulnerabilities in modern ad ecosystems. It also highlights how overreliance on MMPs and simple keyword blacklists can lead to blind spots in brand safety strategies. Each myth is countered with a detailed fact, empowering marketing leaders to make data-driven decisions. You’ll also learn why traditional thumb rules no longer detect today’s AI-driven ad fraud and how even a seemingly healthy ROAS can mask fraudulent conversions. To combat these growing threats, learn how Valid8 by mFilterIt – a robust ad traffic validation solution helps. The tool is specifically designed to proactively detect and block fraudulent activity across digital touchpoints. This infographic breaks a lot of myths for marketers running app installs, programmatic ads, or performance campaigns. Download the full infographic now to know more.